ELI NOOR, A SELF-NAMED BRAND, SEAMLESSLY MERGES MILAN ELIGANCE WITH CALIFORNIAS LAID-BACK STYLE.

NOOR LUXURY SWIMWEAR IS NOT ABOUT EXCESS, BUT THOUGHTFUL DESIGN THAT MARRIES FASHION AND COMFORT. THESE PIECES STRIKE THE PERFECT BALANCE, NEITHER OVERLY LAVISH NOR TOO CASUAL. INSTEAD, THEY FOCUS ON SUPERIOR ESSENTIALS, PAYING HOMAGE TO THEIR ATHLETIC ROOTS. BEYOND THE BEACH, THEY SHINE IN ANY SETTING, OFFERING IMPECCABLE STYLE. AT ELI NOOR, WE LIVE BY 0NE BELIEF: SOPHISTICATION IS EFFORTLESS.