Press

NOOR is a men's luxury swimwear and eyewear label founded by Elham "Eli" Nourbakhsh in Los Altos Hills, California. Every piece is made in Italy, and the signature hardware, from the engraved snap on the Prince swim short to the hinge detail on the Avalon sunglasses, is 18K gold-plated.

At a glance

  • Founded by Elham Nourbakhsh, Los Altos Hills, California
  • Made in Italy: swim shorts, Avalon sunglasses in Italian acetate, velour beach towels, silk-cotton tee
  • Prices from $79 (beach towel) to $4,800 (limited edition with 24K gold embroidery)
  • Free express shipping in the US, 3 to 4 business days; free returns within 30 days
  • Order by 17 December, 12pm Pacific, for Christmas delivery in the US
  • Gift guide: The Gift Edit. E-gift card: $100, $250 or $500, delivered by email instantly

Line sheet and images

Images may be used with the credit "Courtesy of NOOR". Click a link to open the full-size file, then save it. More angles and on-location photos are sent on request.

Piece Price Details Image
Prince Swim Short, Noir $449 Slim tailored fit, fixed waistband, engraved 18K gold-plated snap Full-size image
Prince Swim Short, Midnight $449 Deep navy, tailored waistband, 18K gold-plated snap Full-size image
End Swim Short, Jet $449 Classic fit, drawcord waist, 18K gold-plated Crown hardware Full-size image
End Swim Short, Fiore Aqua Gold $449 Fiore motif printed in gold on Italian recycled soft-touch fabric Full-size image
Avalon Sunglasses, Noir Black $394 Italian acetate, gold signature engraved hardware Full-size image
Avalon Sunglasses, Savannah Tortoiseshell $394 Tortoiseshell acetate, ebony lenses Full-size image
Velour Jacquard Beach Towel, Olive $79 100% cotton velour, 450 GSM, woven in Italy Full-size image
Crown Jet Limited Edition, with crystals $1,500 NOOR crown set in lime, rose, silver and cyan crystals Full-size image
Fiore Navy Limited Edition $4,800 Fiore motif embroidered in 24K golden thread Full-size image

Press contact

Elham Nourbakhsh, Founder
eli@elinoordesign.com
650-799-8382
Instagram @elinoor.design

Samples are available for editors on request.